TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the service disclosed that it now features over 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global release. This shift aligns with a increase in AI content, fueled by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A considerable share of this material is classified as mass-produced AI material, a phrase for inferior, factory-style content that is typically absurd or surreal.
“We know from our community that a lot of users enjoy content made with AI tools, from digital art to science explainers, and we want to offer the community the option to see more or less of that, based on their own preferences,” said a platform representative.
Volume and Proportions
The platform shared that there are presently 1.3 billion videos on its network identified as AI-generated. In total, more than 100 mn pieces of content are added to the platform daily, making clips made by AI a minor portion of its overall inventory.
How to Adjust Settings
Members will be in a position to limit or boost the volume of AI content they watch by opening the content preference option in the application and picking AI-made media. Additional categories that currently be controlled under the filter cover politics, fashion, aesthetics, and dance.
AI Disclosure Rules
Its guidelines require content makers to tag convincing AI-generated content, and it forbids malicious deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be removed under its terms of service.
In addition, the app will from now on apply an “AI-made” tag to content made using its proprietary AI systems, or identified by an cross-platform project for spotting content made by AI. This action is aimed to help prevent users from trying to bypass the labeling process.
AI Literacy Programs
The platform is additionally launching a two million dollar AI literacy fund for experts and institutions to create educational content about using AI responsibly. This program will support non-profit groups focused on teaching programming and robotics.
Platform Protection
The platform has supported its safety measures, amid discussion over proposals to cut jobs for hundreds of review team members in Britain. The company is planning to reduce 439 jobs in its content moderation team in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content before it gets reviewed by people. TikTok announced a notable drop in explicit and harmful content seen by human moderators over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is proving valuable process content quickly.”
